Last modified: Wednesday, July 23, 2008 2:42 AM EDT Ticketmaster sets up shop at NA mall BY MICHAEL GELBWASSER SUN CHRONICLE STAFF NORTH ATTLEBORO - New lines - for concert tickets - will be forming at Emerald Square mall. A Ticketmaster retail outlet opened at the Route 1 shopping center Monday through a partnership between the ticket agency and mall owner Simon Property Group. Ticketmaster will operate from the mall's Guest Services booth, located on the first floor near JCPenney, from 10 a.m. to 9:30 p.m. daily and 11 a.m. to 6 p.m. on Sunday. Emerald Square is among 50 Simon Malls across the country offering tickets through Ticketmaster. The new partnership with Simon Property Group represents Ticketmaster's biggest mall-based program in the country. Lottery for big events A lottery system will be used for tickets for the most popular events, of the magnitude of a Jimmy Buffett, said Holly Carpenter, director of mall marketing for Emerald Square. Fans will each get a lottery ticket as they get in line to buy concert tickets, Carpenter said. One lottery ticket chosen shortly before tickets go on sale will determine the order in which fans will have the chance to buy tickets, she said. Ticketmaster has used the lottery system elsewhere, Carpenter said. Fans also may buy tickets online and pick them up at Emerald Square, she said. The new program will offer advance ticket sales for select events, family packages for special events, merchandise and special discounts, and retailer tie-ins.