Lost? Don't Google Gillette
By Frank Mortimer SUN CHRONICLE STAFF
Monday, November 2, 2009 2:18 AM EST
Online map service puts stadium in middle of Foxboro subdivision
FOXBORO - If a popular Web site's driving directions to Gillette Stadium were true, Foxboro residents who live on Patriot Circle would have free, front row seats to every New England Patriots game.
That's because the site, Google Maps, has the stadium located smack in the middle of the subdivision between North and Beach streets.
For those who haven't heard, the stadium is actually located on Route 1 - and has been there for quite a while. But the stadium does use "Patriot" in its address - One Patriot Place - as does residential Patriot Circle.
With more and more drivers using online maps or global positioning devices to find their way in the world - including to concerts and football games at the stadium - misguided motorists are increasingly jamming the wrong roads, Highway Superintendent Robert Swanson said.
Selectmen have been working with the residents of Meadowview Road, which runs between Beach and North streets near Route 1, to reduce truck and stadium event traffic coming down the narrow, sharply bent residential street.
In a low-tech effort, the board this month ordered the installation of road signs to try to reduce stadium and Patriot Place traffic on Meadowview.
Swanson, with help from the Patriots organization, is also trying to put the wrong-way genie back in the high-tech bottle. They are contacting various Web sites to clarify directions, a project Swanson first started on his own - until he found the task all but overwhelming.
"It is a very long process all handled online," Swanson wrote Oct. 14 to Patriots executive Dan Krantz.
Swanson met last week with Kranz, director of site development for the Kraft Group - which owns the stadium, the football team and Patriot Place - to discuss ways to deal with the online misdirections.
"We are experiencing numerous traffic issues on our town roads that are originating from motorists traveling to the stadium and Patriot Place that have gotten driving directions from online Web sites...and mobile GPS units," Swanson wrote, and listed some of those sites.
He cited the virtual migration of Gillette Stadium to Patriot Circle as the most dramatic example of the online confusion.
"We already have a Patriot Circle in town that was accepted as a public way in 1983," Swanson wrote. "Our Patriot Circle is in the middle of a large subdivision between North Street and Beach Street."
He attached a printout of a Google map, purporting to show the way to Gillette Stadium, but in fact pinpointing the stadium on the short, Patriot Circle residential cul-de-sac, which in reality has several homes.
Patriots spokesman Stacey James said he typed in "one Patriot Circle" in Foxboro on Google and found not only Gillette Stadium misplaced near the intersection of Edwards and Young Roads- but also "Schaefer Stadium," back from the pages of history, situated on Route 1.
Making Foxboro a two-stadium town.
Schaefer was the name of the former stadium until 1982, when the named changed to Foxboro Stadium - an outmoded venue replaced by Gillette Stadium in 2002.
James immediately reported the problem to Google.
Mistakes on nationwide online maps are inevitable, he noted.
"We will have to get educated as to how to make these corrections," James said.
Swanson said he appreciates the help of the Patriots - and clearly does not hold their name against them.
"I'm glad the Patriots are willing to get involved," he said. "It's not their fault and it's not the town's fault either. The goal is to let these companies know that their software is sending people where they should not go."
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