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PLAINVILLE -- Cumberland Farms might be on King Philip Regional High School sophomores' minds when they take their state MCAS assessment tests.

The convenience store chain marked its newest remodeled shop, on Route 1A in Plainville, Tuesday by donating to the school 20 cents of every ChillZone beverage or cup of coffee sold there.

Cumberland Farms said it hoped to raise at least $1,000 for the school, which serves Wrentham, Plainville and Norfolk.

The school plans to buy the sophomores breakfast when they take the MCAS, Assistant Principal Julie Miller said.

"It's an awesome opportunity for us to give something to the kids that we wouldn't be able to do otherwise," Miller said. More than four decades after opening the first convenience store in the Northeast, in 1962, Cumberland Farms' redesign features a bar for fresh coffee, cappuccino, ChillZone and other drink dispensers; a wide selection of wrapped fresh sandwiches, such as chicken parmesan subs; and an area offering fresh breakfast sandwiches and personal pizzas.

And customers can still pick up a gallon of milk, a bag of chips or a lottery ticket.

"We truly believe the pinnacle of convenience is not having to go to multiple places to do their shopping," said Ari Haseotes, president of Cumberland Farms Retail Division.

The redesign was implemented after Cumberland Farms officials looked at how they were doing business, he explained.

The stores are now "food centric," putting food "up front and center," Haseotes said.

Cumberland Farms is doing community fundraisers during the grand reopening of its remodeled stores, he said. Locally, those redesigned stores are on Chauncy Street in Mansfield and Route 140 in Norton.

Haseotes said Cumberland Farms officials choose a program to support after talking to community members.

"We've attempted to focus - not exclusively, but heavily - on youth-based charities and organizations," he said.

MICHAEL GELBWASSER can be reached at 508-236-0439 or at mgelbwasser@thesunchronicle.com.