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The Glamour Kills Tour, with All Time Low, We The Kings, Hey Monday, and Friday Night Boys, comes to the House of Blues Boston, 15 Lansdowne St., on Thursday night, Dec. 3. Tickets are $22-$27. It's an all ages show. (www.houseofblues.com or 888-693-BLUE (2583))

To mark the release of their new CD "Nothing Personal" last summer, All Time Low made quite a splash by playing three concerts in a 24-hour period - in Washington, D.C., Chicago and Los Angeles.

"It was awesome, a really cool experience," singer-guitarist Alex Gaskarth said in a phone interview a few days later. "I can't say that I would opt to do it again, but it was a really good time and it's something I'm proud to say we did, for sure."

It's safe to say that All Time Low isn't facing such a grueling schedule now that the group has begun its first headlining tour in support of the new CD. In fact, the headlining tour figures to be easier than the group's outing this past summer on the Warped Tour.

Warped is seen as one of the most demanding tours a band can do, partly because there are often long drives between shows and groups on the tour don't find out what time they play until the morning of each stop. "Warped Tour is one of our favorite tours," he said. "It's pretty brutal. It's definitely overwhelming at times, but it's just kind of like a different experience. It's always a really good experience for us. We always make the best out of it."

That statement shouldn't come as a surprise. One thing the guys in All Time Low certainly seem to know how to do is have fun.

Since releasing its debut CD, "So Right, It's Wrong," in 2007, the group has probably gotten as much attention for its funny music videos and its inspired photos - particularly one that showed the four band members wearing only their bright white undies - as its music.

"It's been done before," Gaskarth said of the famous photo. "The Red Hot Chili Peppers had done it. Blink (182) had something similar. We were kind of just paying homage to that. We didn't think really think that it was going to become as big as it did for us."

Gaskarth is well aware of the band's image, but said there was nothing calculated about the way the group's emphasis on visual media and its personality came into play.

"We're not acting. We're not getting paid to crack jokes and be silly," he said. "That's just kind of how we are. I mean, the image has just come from the fact that's how we act and people have come to embrace that. It wasn't something that was decided for us. It's become our schtick, I guess, because it works, and it's just our personalities."

Image, though, isn't everything, and Gaskarth (who is the band's chief songwriter) and his bandmates are showing that the music is reason enough to pay attention to All Time Low.

"So Wrong, It's Right" was a promising start for the band, which was formed by Gaskarth and guitarist Jack Barakat six years ago - when they were still freshmen in high school in Westminster, Md. The other band members are Zack Merrick (bass) and Rian Dawson (drums).

The CD had its share of catchy rockers, including "Six Feet Under The Stars" and "Holly (Would You Turn Me On?)." But the album was a bit one-dimensional and fell firmly into the punk-pop tradition of Blink-182, New Found Glory and scores of other modern rock bands.

"Nothing Personal," though, finds All Time Low spreading its wings. In addition to the familiar sort of pop-punk anthems like "Damned If I Do Ya (Damned If I Don't)" and "Keep The Change, You Filthy Animal," the band mixes programmed rhythms with high-octane rock-pop on "Walls" and "Weightless," offers pure power pop on "Stella" and "Sick Little Games" and broadens its reach on ballads with the techno-ish "Too Much" and "Therapy," which has some surprisingly gentle moments. Gaskarth said All Time Low went into the "Nothing Personal" project consciously wanting to expand its musical horizons.

"Every band has to grow," Gaskarth said. "We were very careful not to grow too much, because we didn't want to lose our fans. But I think it's important to push the envelope."

Another reason for growing its sound, Gaskarth said, was to try and separate All Time Low musically from the many other bands playing similar music.

"We're fully aware that it's a slightly over-saturated scene, to say the least," he said. "The ones that make it are the ones that do something slightly different. And you know, we've never been a band that's trying to reinvent the wheel. We're making music for our own enjoyment, and if people can get on board, then that's awesome. We don't really have anything to prove. We're just kind of having a good time with it."

And from a bunch of good-time guys like All Time Low, that's exactly what one would expect.