PLAINVILLE - Silverton Casino of Las Vegas has signed on as a consultant to Plainridge Racecourse as it attempts to expand into slot machine gaming at the Route 1 horse track.
"We see Plainridge as the strongest contender for the Class II license in Massachusetts and we think we bring the right type of experience to the team as this project aggressively moves forward," Silverton President Craig Cavileer said Tuesday.
Plainridge President John Grogan said Silverton is familiar with the New England market because it worked with a new casino in Oxford, Maine.
He said Silverton has extensive experience and will help Plainridge with logistical issues, such as gaming-room layout and where to place slot machines.
"They're the best out there," he said.
Al Ross, an ownership partner at Plainridge, said Silverton's experience in operating facilities with a local and regional market focus was important to the track.
"The location of Plainridge on Routes 1 and 495 is just so important," Ross said. "Plainville is not downtown Boston, and we know the team at Silverton Casino can maximize our unique location."
Grogan said Plainridge will run the slot machines. Silverton is not a partner nor an investor, he said.
Bringing Silverton in as a consultant is part of the Plainridge strategy of getting the best help available for its planned $125 million facility.
The architectural firm designing the venue is the same one that designed Foxwoods in Connecticut, Yonkers in New York and other gaming facilities, he said.
Plainridge is in the process of competing for the one slot machine parlor license available through the state Gaming Commission.
Raynham Park, a former greyhound track, is also seeking the license. Two other firms have expressed interest, but have had difficulty securing a location for a facility.
The commission experts to award the license in December.