MANSFIELD - Interim Town Manager Nick Riccio says he's trying to calm residents' fears about a new male-oriented hair salon set to open this month in Mansfield Marketplace.
Riccio, in his weekly report to selectmen, said his office has been inundated with calls about the Knockouts: Haircuts for Men set to open on School Street.
Dubbed by some media outlets as "Hooters for Haircuts" because its stylists are attractive women in short shorts, the boxing-themed chain usually attracts a lot of attention whenever it moves into a new region.
Some Mansfield residents are concerned about what they believe to be an adult-themed business opening next to the family-oriented Friendly's Express restaurant, Riccio said.
Riccio said the town has bylaws in place to monitor "everything from adult cabarets to adult bookstores."
"Nothing here rises to that level," he said.
Riccio also sought to dispel rumors that the salon would serve beer to patrons, which drew the ire of many residents.
"That is definitely not true," Riccio said, citing a Massachusetts law prohibiting the practice.
Board members said they had also received dozens of calls and e-mails about Knockouts.
Riccio said the business would hold a news conference at the School Street location on Oct. 8 for residents to come and have their questions answered.
Company officials have said they plan to have a soft opening in late October, with a grand opening set for November.