ATTLEBORO - An area broadcasting group will attempt to bring back local talk and community programming to radio station WARL 1320 AM, beginning on Monday.
Southeastern Massachusetts Broadcasting will broadcast six mornings a week beginning on Monday, according to Southeastern President Jay Rogers of Middleboro.
The company has acquired time on the station from owners Ad Radio Group and will be airing programs for the next six months on a trial basis.
WARL, formerly WARA, currently hosts programs by people who lease time on the station. The station is also part of the Attleboro Regional Emergency Access System, which broadcasts emergency information during storms and other disasters.
Rogers, a traffic reporter for a Providence station, said WARL will feature local hosts and will include morning talk and a radio classified program. Broadcast hours will be 6 a.m. to noon.
The 10 a.m. to noon time slot will be reserved for local talk on weekdays, Rogers said, with lighter fare on Saturdays, including possible music programming.
The station is still filling out its broadcast and sales staff, Rogers said. If the trial period is successful, Southeastern will seek to extend the six-month trial period and possibly add more hours to its broadcast day.
WARL will focus on Bristol County and will broadcast out of a studio at DoubleACS on Union Street, Rogers said. Programs will also be live on the Internet.
The station began broadcasting in 1950 as WARA. Later the station's call letters were changed to WJYT and featured Spanish language programs. Ad Radio purchased the station now known as WARL in 1998, Rogers said.