ATTLEBORO - Ze-gen, a cutting edge waste-to-energy company that hoped to build its first commercial operation in the city but met strong opposition has dropped it plans and will build elsewhere.

The announcement was made in a press release on Tuesday afternoon.

Chief Operating Officer David Robertson said the Boston-based firm- which is pioneering a process called gasification- will seek a site with "a stronger energy market" and one that's "more receptive to the development of alternative energy technology."

He also said the regulatory process was longer than expected.

Ze-gen has appeared before the conservation commission several times and has met resistance from about a dozen residents led by former councilor Charles Adler. The group calls itself Attleboro Residents With Important Safety Concerns.

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