NORTH ATTLEBORO -- Joey Kramer's year of rockin' and roastin' in North Attleboro is no more.

The famous Aerosmith drummer's coffee shop at the busy intersection of routes 1 and 120 closed its doors for good Sunday, wrapping up just over a year at its North Attleboro location.

An employee who answered the phone Wednesday but did not give her name said the shop was bought out by an unrelated coffee company that will be opening a different cafe in the location. Joey Kramer will not be involved in the new business, she said.

An "opening soon" sign could be seen over the cafe's regular signage, but did not provide any further information.

Town officials said they were unaware of the closure and have not heard of any plans to sell, transfer or deactivate food and common victualler licenses in the business' name. 

A later phone call with someone who identified himself as a manager said the closure was abrupt and employees only discovered they were out of a job Sunday. He did not give a name, saying he was advised not to talk to the press.

The move follows another Rockin' & Roastin' closure in Maine last year. That location, a restaurant and cafe by a ski resort in Sunday River, closed after just six months.

The franchise also sells bags of coffee online.

Calls to Rockin' & Roastin' Coffee headquarters in Houston, Texas, Wednesday went unanswered.

The North Attleboro cafe opened in June 2016 promising coffee lovers a more flavorful and pure coffee experience than nearby alternatives, including Dunkin' Donuts and Honey Dew Donuts just down the road.

Kramer, a longtime coffee enthusiast, got into the business after becoming frustrated with the quality of coffee in the United States. The cafe featured organic, shade-grown beans from Sumatra, Ethiopia and Guatemala.

In February the business undertook a rebranding effort after they said customers often mistook the cafe as a full-service restaurant because of its slick design. The coffee shop was filled with elaborate decor as a nod to Kramer's time in the rock n' roll industry, including drum sets and memorabilia from his tours with Aerosmith.

General manager Kat Gudmundsson told The Sun Chronicle in February that efforts were under way for more advertising reach and the company had added a new line of organic, fresh food products including smoothies and hand-made pastries.

They expected to celebrate a grand reopening in July, but it is unclear whether that took place.

Kayla Canne can be reached at 508-236-0336, or on Twitter at @SCNAttleboro.

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.